All this past week, even immersed in pig business, the workshop and guests, I have been having some brilliant conversations with Heather Gorringe and Farmer Phil of Wiggly Wigglers about the plight of farming, agriculture and how Social media can close the gap between farmer and consumer and how it can help change the stereotypical public perception of farming.
While some my poo-poo Social Media, web 2.0 and the newer forms of internet communication, I believe it is the way forward for the little guy, the marginalized, the ordinary folk who have something of value to add, to do so. At this point in time it is critical for farmers to be in this group, and for those of us with the capability to shine a light on their plight to make every effort. Without farmers and farms there is no food. Yet in current governmental policy, in supermarket advertising, in common public perception, agriculture is taking a beating, and hard working , honest farmers along with it.
We consumers need to stop and think of what we are doing when we buy food. Where it comes from, and who grew it. We must then consider meeting these unsung heroes of our digestion–the farmers. And I believe this takes more than just pitching up at the farmgate to buy a head of cabbage–although, that’s a start. It means involving yourself in rural issues to some extent and going around to your neighbors–especially if they are farmers–to discuss issues which may be an annoyance to you. Buy a Farmer a Pint! or the local equivalent and help broaden positive agricultural relations today.